A NEW LANGUAGE FOR CREATIVITY
Finding a common diagnostic tool around creativity is a very real challenge. For people who create or collaborate regularly, in business or creative industry, trying to find precise, eloquent and directional language that communicates intent, subtlety and contextual granularity is very difficult. This can result in miscommunication and unnecessarily wasted time, loose boundaries, increased costs, delays in delivery and conflict, both internally and externally.
Although there are a plethora of creative tools, methods and processes available, Creative Wavelengths™ are the first approach that directly address and resolve the problem of a shared creative diagnostic and language. It achieves this in a comparable way to how emoticons have created a common shorthand that increases transmission of thought, feeling and intention.